Wix
Collette Collabs is a creative studio helping women entrepreneurs launch and grow with confidence. The site looked great, but it wasn't converting. This is the story of rebuilding it from the ground up in Wix Studio: fixing what was broken, repositioning the brand from solo designer to full-service creative agency, and designing a site that actually works.
Timeline
3 months
Role
Web Designer
Team
Purva, Charrise Collete
Skills
UX Audit, Heuristic Evaluation, Information Architecture, Wix Studio, SEO, Conversion Design, Mobile Responsiveness
Problem
How might we rebuild a brand designer's own website so it stops losing the very clients she ranks for converting local Google traffic into bookings and template purchases, while shifting the brand perception from solo designer to trusted creative studio?
Outcome
I rebuilt the full Collette Collabs website in Wix Studio across 14+ pages including a redesigned homepage, service pages, template shop, portfolio, blog, and legal pages — with a focus on conversion architecture, SEO improvements, mobile responsiveness, and a brand repositioning that made the studio feel as professional as the work it produces.
Final Design
A site that looks like a studio and works like one.
Collette Collabs — Wix Studio rebuild, 2025
The redesigned homepage leads with a clear value proposition and two distinct CTAs : "Browse Templates" and "Book a Strategy Call" serving the two primary user intents immediately. Trust signals (client count, Wix Legend Partner status, sites built) appear above the fold. The layout uses Collette's existing brand palette, bold, high-contrast, warm, but structures it as a studio brand, not a personal portfolio. Every section has a job: inform, build trust, or drive action.
The "Find Your Fit" Quiz: Logic-based service recommendation
One of the most persistent conversion problems on the original site was that visitors didn't know which service was right for them. They'd land on the services page, see multiple offerings, and leave without taking action, not because they weren't interested, but because they weren't sure where to start. The quiz was designed to solve that exact problem.
The Process
I started with a full audit before touching a single design file.
Impact
A complete rebuild: audit to launch, in 10 weeks.
Over the course of the Wix Campus Accelerator internship, I rebuilt the full Collette Collabs website in Wix Studio across 14+ pages starting from a detailed audit and ending with a fully responsive, SEO-optimized, conversion-focused site ready for handoff. The project addressed every critical issue identified in the heuristic evaluation: template product pages were restructured for conversion, the brand was repositioned from solo designer to creative studio, a lead capture funnel was introduced, local SEO trust signals were added, and mobile responsiveness was fully resolved. The work is publicly shareable and represents a complete end-to-end UX and web design engagement from research and audit through to final build and documentation.
Reflections
The hardest client to design for is the one who already knows design.
Audit first, design second — always.
Going into this project I expected to start designing in week one. Instead I spent the first two weeks entirely in audit mode and it was the most important work I did. The heuristic evaluation and SEO audit gave me a clear, evidence-based brief before I touched a single layout. It also meant that every design decision in the rebuild had a specific problem it was solving, not just a visual preference it was satisfying. That shift, from designing what looks good to designing what fixes something is the most important habit I developed in this internship.
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